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Camelot’s plan for 100 millionaires a month in World Lottery Draw.

by @ 4:00 pm on September 2, 2007. Filed under Lottery News

Excerpts from a Camelot Press Release.

National Lottery operator Camelot is readying plans for a new World Lottery Draw involving some of the biggest and most established state and national lotteries from around the globe.

The World Lottery Draw is expected to involve scores of lotteries from around the globe, from the Americas in the west, to Australasia in the east – as well as a host of lotteries from across Europe.

The exact mechanism for the new draw has yet to be agreed by all the partners, but Camelot’s plans are for a monthly game creating a ‘shower of winners’ – up to 100 millionaires worldwide for every draw, building excitement and a sense of occasion.

Camelot is also proposing to develop the game mechanic so that the monthly draws build up into a much bigger multi-million pound once-a-year-prize, drawn at the time of a key holiday season or event, to help drive sales and greater returns to the Good Causes.

It is expected that the individual numbers will be drawn separately from six or seven different global locations – and broadcast in a global TV spectacular, as well as being streamed online.

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